Corporate Director // Marketing

Colette Allegre is a strategic and results-driven marketing leader with extensive experience building and elevating brands across the hospitality and beverage industries. She is recognized for her ability to successfully launch, position, and grow brands across diverse markets, leveraging digital innovation, consumer insights, and integrated marketing strategies to drive measurable business impact.

Most recently, Colette held brand marketing roles with Gallo, where she led initiatives for premium wine portfolios, including Whitehaven Sauvignon Blanc, La Marca Prosecco and Fleur de Mer Rosé, as well as on-premise brand strategy. In these roles, she was instrumental in refining brand positioning, strengthening market presence, and executing multi-channel campaigns aligned with evolving consumer behaviors.

Prior to Gallo, Colette served as Marketing Director for Specialty Restaurants, where she oversaw strategy for a multi-unit portfolio of 18+ restaurant concepts. She drove significant business performance, including strong same-store sales growth, successful new unit openings, and enhanced guest engagement through data-driven marketing, digital optimization, and innovative programming.

Earlier in her career, Colette developed a strong foundation in brand activation, content development, and event marketing, contributing to high-profile campaigns and partnerships with organizations such as MAXIM events, Red Bull, and Dr Pepper Snapple Group. These experiences shaped her dynamic, hands-on approach to storytelling, audience engagement, and experiential marketing.

Now as Corporate Director of Marketing, Colette brings a forward-thinking approach centered on progressive marketing tools, digital and social strategy, and guest-centric brand development. She excels in fast-paced, collaborative environments and is known for aligning cross-functional teams to deliver impactful, scalable marketing solutions that create lasting consumer value.